Cerruti Outlet

What: Concept store Lanificio Cerruti
Who: Lanificio Cerruti
Where: Serravalle Scrivia (AL) - Italy
When: 2011
AREA: 370 sq. m
AREA49: Davide Camera, Ilaria Camera | Camera&Partners

The project was born from the idea of enhancing the existing industrial space by emphasizing the aesthetics of the construction elements and materials. The image that we want to give is not that of a showroom but that of a "warehouse", where the stored goods become the protagonist of the outlet. Based on the client's need to display the greatest possible quantity of goods, the proposal was to create a visible mechanical conveyor belt suspended in the space at double height and a complete display system. capable of ensuring flexibility in the arrangement of goods. There are several display elements; modular wall units supported by an exposed metal structure, island on wheels, for rotating window displays , all realized according to the principles of eco-sustainability and re-use of materials. In order to guarantee an immediate perception by customers of the sales areas, the concept of floor signs has been introduced on the basis  of the goods storage areas of industrial spaces. The exposed structure of concrete beams and pillars is maintained as well as the concrete floor and the exposed systems (air conditioning and electrical); the display elements/containers will be designed using recycled wood and metal.